This privacy policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”). With regard to the terms used, such as “processing” or “controller,” we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

person in charge

Sascha Pickelmann
Lorenz G. Production and distribution of plastic goods
Sudetenstr. 76
82538 Geretsried, Germany
Email address: info@lorenzg.de
Owner: Sascha Pickelmann

Link to legal notice: http:/www.lorenzg.de/impressum

Types of data processed:

– Inventory data (e.g., names, addresses).
– Contact details (e.g., email, phone numbers).- Contact details (e.g., email, phone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offering (hereinafter, we also refer to the persons concerned collectively as “users”).

Purpose of processing

– Provision of the online offering, its functions, and content.
– Responding to contact requests and communicating with users.
– safety measures.
– Reach measurement/marketing

Terms used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more special characteristics that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means.

The term is broad and covers virtually all handling of data. “Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person. “Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

The “controller” is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. The “processor” is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

Relevant legal basis

In accordance with Art. 13 GDPR, we hereby inform you of the legal basis for our data processing. If the legal basis is not specified in the privacy policy, the following applies:

The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR, the legal basis for processing for the fulfillment of our services and the implementation of contractual measures as well as responding to inquiries is Art. 6 (1) (b) GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 (1) (f) GDPR.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.

safety measures

In accordance with Art. 32 GDPR, we take appropriate technical and organizational measures to ensure a level of security appropriate to the risk, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access, input, transfer, availability, and separation. Furthermore, we have established procedures that guarantee the exercise of data subject rights, the deletion of data, and the response to data threats.

Furthermore, we take the protection of personal data into account during the development and selection of hardware, software, and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third parties

If, in the course of our processing, we disclose data to other persons and companies (contract processors or third parties), transfer it to them, or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 (1) (b) GDPR) , you have given your consent, a legal obligation requires it, or it is based on our legitimate interests (e.g., when using agents, web hosts, etc.). If we commission third parties to process data on the basis of a so-called “data processing agreement,” this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to third parties, this will only take place if it is necessary for the fulfillment of our (pre)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests.

Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 ff. GDPR are met. This means that processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection equivalent to that of the EU (e.g., for the US through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with Art. 15 GDPR. In accordance with Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.

In accordance with Art. 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, in accordance with Art. 18 GDPR, to request a restriction on the processing of the data. You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request its transfer to other controllers. Furthermore, pursuant to Art. 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

right of withdrawal

You have the right to withdraw your consent in accordance with Art. 7 (3) GDPR with effect for the future.

right of objection

You may object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. In particular, the objection may be lodged against processing for direct marketing purposes.

Cookies and right to object to direct marketing

Cookies are small files that are stored on users’ computers. Various types of information can be stored in cookies. The primary purpose of a cookie is to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering.

Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offering and closes their browser. Such a cookie can store, for example, the contents of a shopping cart in an online shop or a login status.

Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent.” This allows, for example, the login status to be stored when users visit the site after several days.

Such cookies can also store user interests, which are used for reach measurement or marketing purposes. Cookies offered by providers other than the controller operating the online offering are referred to as “third-party cookies” (otherwise, if they are only the controller’s cookies, they are referred to as “first-party cookies”).

Wir können temporäre und permanente Cookies einsetzen und klären hierüber im Rahmen unserer Datenschutzerklärung auf. Falls die Nutzer nicht möchten, dass Cookies auf ihrem Rechner gespeichert werden, werden sie gebeten die entsprechende Option in den Systemeinstellungen ihres Browsers zu deaktivieren. Gespeicherte Cookies können in den Systemeinstellungen des Browsers gelöscht werden. Der Ausschluss von Cookies kann zu Funktionseinschränkungen dieses Onlineangebotes führen. Ein genereller Widerspruch gegen den Einsatz der zu Zwecken des Onlinemarketing eingesetzten Cookies kann bei einer Vielzahl der Dienste, vor allem im Fall des Trackings, über die US-amerikanische Seite http://www.aboutads.info/choices/ oder die EU-Seite http://www.youronlinechoices.com/ erklärt werden. Des Weiteren kann die Speicherung von Cookies mittels deren Abschaltung in den Einstellungen des Browsers erreicht werden.

Please note that in this case, you may not be able to use all the functions of this online service.

Deletion of data

The data we process will be deleted or restricted in its processing in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations that prevent its deletion.

If the data is not deleted because it is required for other, legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons. In accordance with legal requirements in Germany, data is stored for 10 years in particular in accordance with Sections 147 (1) AO, 257 (1) No. 1 and 4, (4) HGB (books, records, management reports, accounting documents, trading books, data relevant for taxation purposes).

Documents, etc.) and 6 years in accordance with Section 257 (1) Nos. 2 and 3, (4) HGB (commercial letters). According to legal requirements in Austria, storage is required for 7 years in particular in accordance with § 132 (1) BAO (accounting documents, receipts/invoices, accounts, receipts, business documents, statements of income and expenditure, etc.), for 22 years in connection with real estate, and for 10 years for documents in connection with electronically provided services, telecommunications, radio, and television services provided to non-businesses in EU member states and for which the Mini One Stop Shop (MOSS) is used.

Business-related processing

In addition, we process – Contract data (e.g., subject matter of the contract, term, customer category). – Payment data (e.g., bank details, payment history) from our customers, interested parties, and business partners for the purpose of providing contractual services, customer care, marketing, advertising, and market research.

Order processing in the online shop and customer account

We process our customers’ data as part of the ordering process in our online shop to enable them to select and order the chosen products and services, as well as to pay for and receive them, or have them delivered or executed.

The data processed includes inventory data, communication data, contract data, payment data, and the persons affected by the processing include our customers, interested parties, and other business partners.

Processing is carried out for the purpose of providing contractual services in connection with the operation of an online shop, billing, delivery, and customer service. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status. Processing is carried out on the basis of Art. 6 (1) (b) (execution of order processes) and (c) (legally required archiving) GDPR. The information marked as required is necessary for the establishment and fulfillment of the contract.

We only disclose data to third parties in connection with delivery, payment, or within the scope of legal permissions and obligations to legal advisors and authorities. Data is only processed in third countries if this is necessary for the fulfillment of the contract (e.g., at the customer’s request for delivery or payment).

Users can optionally create a user account, which allows them to view their orders in particular. During registration, users will be informed of the mandatory information required. User accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data relating to the user account will be deleted, unless its retention is necessary for commercial or tax law reasons in accordance with Art. 6 (1) (c) GDPR.

Information in the customer account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the responsibility of users to back up their data before the end of the contract in the event of termination. As part of the registration and re-registration process and when using our online services, we store the IP address and the time of the respective user action. Storage is based on our legitimate interests as

users are also protected against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR. The data will be deleted after the expiry of statutory warranty and comparable obligations; the necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, the data will be deleted after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligations).

Akismet anti-spam check

Our online offering uses the “Akismet” service provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Use is based on our legitimate interests within the meaning of Art. 6 (1) lit. f) GDPR. This service helps distinguish comments from real people from spam comments.

To this end, all comment data is sent to a server in the USA, where it is analyzed and stored for four days for comparison purposes. If a comment is classified as spam, the data is stored beyond this period. This information includes the name entered, email address, IP address, comment content, referrer, information about the browser and computer system used, and the time of entry. For more information about how Akismet collects and uses data, please refer to Automattic’s privacy policy: https://automattic.com/privacy/.

Users are welcome to use pseudonyms or refrain from entering their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a shame, but unfortunately we do not see any alternatives that work as effectively.

contact

When contacting us (e.g. via contact form, email, telephone, or social media), the user’s details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 (1) (b) GDPR. User details may be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization system. We delete the inquiries if they are no longer required. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

Hosting and email delivery,

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, and technical maintenance services, which we use for the purpose of operating this online offering.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties, and visitors to this online offering on the basis of our legitimate interests in the efficient and secure provision of this online offering in accordance with Art. 6 (1) (f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement). Art. 6 (1) lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We, or our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 (1) lit. f. GDPR. The access data includes the name of the website accessed, the file, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address, and the requesting provider.

Logfile-Informationen werden aus Sicherheitsgründen (z.B. zur Aufklärung von Missbrauchs- oder Betrugshandlungen) für die Dauer von maximal 7 Tagen gespeichert und danach gelöscht. Daten, deren weitere Aufbewahrung zu Beweiszwecken erforderlich ist, sind bis zur endgültigen Klärung des jeweiligen Vorfalls von der Löschung ausgenommen.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offering by users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering, and to provide us with further services associated with the use of this online offering and the Internet. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that the IP address of users is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software settings accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. For more information on data use by Google, settings and opt-out options, please refer to Google’s privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Users’ personal data will be deleted or anonymized after 14 months.

Google AdWords and conversion measurement

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on the basis of our legitimate interests (i.e. interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR). Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing service Google “AdWords” to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the ads. This allows us to display ads for and within our online offering in a more targeted manner, so that users are only shown ads that potentially match their interests. If, for example, a user is shown ads for products that they have shown interest in on other online offerings, this is referred to as “remarketing.” For these purposes, when our and other websites on which the Google advertising network is active are accessed, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e., a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, what content they are interested in, and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit time, and other information about the use of the online offering.

We also receive an individual “conversion cookie.” Google uses the information collected by the cookie to generate conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of users, for example, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. This means that, from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is.

This does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the USA. For more information about Google’s use of data, settings, and options for objection, please refer to Google’s privacy policy.

(https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Jetpack (WordPress Stats)

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the Jetpack plugin (here the sub-function “WordPress Stats”), which integrates a tool for statistical evaluation of visitor traffic and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies,” text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this online offering is stored on a server in the USA. The processed data can be used to create user profiles, which are used for analysis purposes only and not for advertising purposes. For more information, please refer to Automattic’s privacy policy: https://automattic.com/privacy/ and information about Jetpack cookies: https://jetpack.com/support/cookies/.

Google ReCaptcha

We integrate the bot detection function, e.g. for entries in online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Created with Datenschutz-Generator.de by attorney Dr. Thomas Schwenke